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Hi, I'm
Kaspars Koo

Kaspars, smiling, in a checked shirt

I help senior leaders with product, AI, building and go-to-market, from workshops to teams of senior builders.

Hands-on

  • Product

    Strategy, roadmaps, and customer discovery. Prioritizing what to fund and build, what to kill, and measuring what worked.

  • AI

    Experiments tied to a business metric, taken from proof of concept to production. Led R&D teams of data scientists and engineers.

  • Sales & marketing

    Positioning, pricing, and proposals through to closing and renewals. Performance campaigns from design to evaluation.

  • Operations

    Plans, budgets, and P&L. Operating models, ways of working, and spinning up new teams.

  • Building teams

    Hiring and coaching cross-functional teams, from the first hire to whole departments across product, design, engineering, and others.

Product

Strategy, roadmaps, and customer discovery. Prioritizing what to fund and build, what to kill, and measuring what worked.

In numbers

  • 30+ companies I've worked with.
  • Startups to enterprises. From 5-person YC startups to Fortune Global 500.
  • 20+ industries I've worked across.
  • 15+ years hands-on in product, AI, sales, marketing, operations and building and leading teams.
  • US + Europe. Clients and teams across both
Kaspars has a great ability to read people and situations. His judgment is remarkably accurate, and I came to trust his instincts without feeling the need to second-guess them. He combines strategic thinking with empathy, making him an invaluable partner and teammate.
Jaime Ruhl VP, Client Growth (US), Global IT consultancy
I've worked with Kaspars on a few projects over the years, and he's the person I go to when a decision is genuinely hard - a product bet, a tech direction, a strategy I can't pressure-test from inside. For any founder who needs a sharp outside read, he's who I'd send you to first.
Martins Bratuskins Founder, Monetizr (opens in a new tab)
Kaspars and I have collaborated several times over the past 15 years across organizations and continents. The best career intro I ever got came from him. He knows the people worth knowing in the US and Europe.
Martins Pjalkovskis Head of Investments, BADideas.fund (opens in a new tab)
I've worked with Kaspars three times over the past 15 years. He reads a product situation faster than anyone I know: where the value is, what to ignore, and what matters most. He is precise about what the customers want and fast to act on it.
Kaspars Salenieks Data & AI Leader, Technology consultancy
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