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Your problem
isn't new

I've helped senior leaders with product, AI, building and go-to-market at 30+ companies across 20+ industries. From workshops to teams of senior builders.

What are you dealing with?

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Nothing selected yet. Bring whatever's on your mind.

Product

What to build, what to drop.

  • We ship faster than ever but the numbers don't move.
  • Strategy says one thing, the backlog says another.
  • Priorities get overridden by whoever escalates.
  • Decisions wait weeks for approvals and budget.
  • We can't say in two sentences why customers pick us.
  • We fund too many bets and stop too few.
Explore Product

AI

Cut through the noise.

  • We have lots of AI activity but can't measure the gains.
  • The board asks what the AI spend returned.
  • By the time we roll something out, it's already outdated.
  • A few people are great with AI. The company isn't set up for it.
  • Our data, security or compliance isn't ready.
  • We use AI to do the same work faster. Revenue hasn't moved.
Explore AI

Build

The right experts, when you need them.

  • We know what to build, but the team is maxed out.
  • Hiring would take longer than the project.
  • We don't have the right skills on the team.
  • We can't find good senior people.
  • We keep missing deadlines.
  • We need a team for a short build.
Explore Build

Go-to-market

Sell at the speed you build.

  • We ship faster than sales can sell.
  • Customers don't use what we ship.
  • Every deal needs a stack of internal meetings to get done.
  • Product, sales and marketing all pull in different directions.
  • Our pilots don't turn into paying customers.
  • Revenue isn't growing as fast as the product.
Explore Go-to-market

Start small. Go deeper only if it helps

When the work needs more expertise, I bring in senior specialists and builders I've worked with for years.

I've solved it before

Kaspars Koo

  • 30+ companies I've worked with.
  • Startups to enterprises. From 5-person YC startups to Fortune Global 500.
  • 20+ industries I've worked across.
  • 15+ years hands-on in product, AI, sales, marketing, operations and building and leading teams.
  • US + Europe. Clients and teams across both

What people I've worked with say. Swipe for more →

Kaspars has a great ability to read people and situations. His judgment is remarkably accurate, and I came to trust his instincts without feeling the need to second-guess them. He combines strategic thinking with empathy, making him an invaluable partner and teammate.
Jaime Ruhl VP, Client Growth (US), Global IT consultancy
I've worked with Kaspars on a few projects over the years, and he's the person I go to when a decision is genuinely hard - a product bet, a tech direction, a strategy I can't pressure-test from inside. For any founder who needs a sharp outside read, he's who I'd send you to first.
Martins Bratuskins Founder, Monetizr (opens in a new tab)
Kaspars and I have collaborated several times over the past 15 years across organizations and continents. The best career intro I ever got came from him. He knows the people worth knowing in the US and Europe.
Martins Pjalkovskis Head of Investments, BADideas.fund (opens in a new tab)
I've worked with Kaspars three times over the past 15 years. He reads a product situation faster than anyone I know: where the value is, what to ignore, and what matters most. He is precise about what the customers want and fast to act on it.
Kaspars Salenieks Data & AI Leader, Technology consultancy
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