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Yourtrustedoperatorforproduct,AI,andGTM.

Strategy sessions, focused projects, fractional advisory.

Book a 30-min intro call

When to call

You'd call Koo when

  1. You don't know what to work on next.

  2. AI is everywhere and nothing is clear. You still don't know what it does for your business.

  3. Your product isn't getting traction and you can't tell why.

  4. You need someone to own a product or tech problem for a few months, then a clean handoff.

If any of those land, the next step is a 30-min call.

How I help

Four ways to work

They all begin with a 30-min call.

  • A strategy session

    90 minutes on the decision in front of you. You leave with a recommendation.

  • A focused project

    Four to eight weeks, fixed scope. AI product audit, product or GTM reset, fractional product leadership.

  • An ongoing partner

    Fractional advisor on a monthly retainer. A weekly working call and access between them.

  • Something custom

    Bespoke, equity-led, or concierge. Worth asking about.

Book a 30-min intro call

Why me

Why me

30+ companies. Teams of 5 up to enterprises of 100,000. 20+ industries. 12+ years across product, sales, marketing, and operations, 7+ of them deep on product. A YCombinator-backed startup in NYC. In the US since 2017.

Most problems aren't new. Odds are I've seen yours before.

I work alone on most of it. When a project needs building and not just advice, I bring in engineers and AI specialists I've worked with for years.

Book a 30-min intro call
Kaspars Koo

People I've worked with

Kaspars has a great ability to read people and situations. He quickly understands how others are thinking, what they truly need, and where a conversation is headed. His judgment is remarkably accurate, and I came to trust his instincts without feeling the need to second-guess them. Beyond that, he has a deep understanding of both product and technology and consistently approaches decisions by prioritizing the customer and their needs first. He combines strategic thinking with empathy, making him an invaluable partner and teammate.

Jaime Ruhl
Jaime Ruhl VP, Client Growth (US) Global IT consultancy

I've worked with Kaspars on a few projects over the years, and he's the person I go to when a decision is genuinely hard — a product bet, a tech direction, a strategy I can't pressure-test from inside. For any founder who needs a sharp outside read, he's who I'd send you to first.

Martins Bratuskins
Martins Bratuskins Founder Monetizr

I've worked with Kaspars three times over the past 15 years. He reads a product situation faster than anyone I know: where the value is, what to ignore, and what matters most. He is precise about what the customers want and fast to act on it.

Kaspars Salenieks
Kaspars Salenieks Data & AI Leader Technology consultancy

Kaspars and I have collaborated several times over the past 15 years across organizations and continents. The best career intro I ever got came from him. He knows the people worth knowing in the US and Europe.

Martins Pjalkovskis
Martins Pjalkovskis Head of Investments BADideas.fund

Let's talk it through.

Book a 30-min intro call